Matt Lancashire shares his best tips for converting leads to listings

By Gemma Deal

There are three basic skills you need to perfect to succeed in real estate: prospecting to get leads, converting those leads to listings and servicing your listings to achieve a sale. Each step requires confidence, negotiation skills and relationship building. And it’s imperative you get the process right from the very start to maximise sales results and vendor satisfaction.

Matt Lancashire, Sales Principal with Ray White, is among the top 1% of the company’s agents, and has a proven track record converting leads to listings. He recently shared his expert advice with Domain on how to develop and implement a powerful listing strategy.

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