I remember a mate of mine saying to me about 20 years ago ‘Buyers have no imagination’. I was showing him a commercial property that wasn’t moving and he said I needed to clear it out, remove the walls and repaint it. It had sat on the market with very low interest for 6 months and I was starting to stress out! Hence I sought his counsel.
He walked straight in, looked at me perplexed and said ‘Haes this place is a pigsty!’ then gave the line about buyers’ imagination. He was right, and a few weeks later after the touch ups, it was leased.
It is amazing how when we go searching for property we can’t see past the presentation. That has led to professional photographers, stylists, furniture hire companies and buyers agents all now firmly finding their home in the residential property space.
I was reminded of this a couple of weeks ago when a friend contacted me about one of his rental properties that wasn’t renting as quickly as he would like. He wanted some options, other than reducing the price, to fix the problem. When I assessed the photos, I saw that it was vacant and the rooms were blank.
We made the decision to add virtual furniture to the photos online. This imagery is the new player in the property presentation space and is perfect for the rental market. It worked a treat. The property was rented within 5 days and was another reminder that presentation is the first job in property sales.
Few of us thought we’d see the day when a residential property in Brisbane would sell for more than $20m. So, it may take some time to wrap your head around the fact that there are now four sales to have surpassed the $20m mark across our city during the … Read more
Originally posted on https://www.coates.com.au If your home or business is affected by floods, acting quickly can help to minimise the damage to your property – and improve your prospects for restoring it. From extracting the water to deep cleaning your carpets, this checklist outlines some important first steps. 1. Is … Read more
Cush for Comment – 13 July
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Prestige market analysis
Few of us thought we’d see the day when a residential property in Brisbane would sell for more than $20m. So, it may take some time to wrap your head around the fact that there are now four sales to have surpassed the $20m mark across our city during the … Read more
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Three steps to restoring your property after a flood
Originally posted on https://www.coates.com.au If your home or business is affected by floods, acting quickly can help to minimise the damage to your property – and improve your prospects for restoring it. From extracting the water to deep cleaning your carpets, this checklist outlines some important first steps. 1. Is … Read more
Read Full Post